Projects
Projects
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Expantion Project
Expantion Project
An AI-driven market entry strategy exploring how Olipop could expand into Spain. Using market research, competitive analysis, and AI-powered insights, I developed a phased launch strategy that adapted to real-world challenges in consumer awareness and retail access.
Ad Performance Analysis
Ad Performance Analysis
A data-driven analysis of 1,800 global ad campaigns across Google, Meta, and TikTok. Using JASP statistical analysis — including one-way ANOVA and Pearson correlation — I identified platform as the strongest predictor of ROAS, finding that TikTok outperforms Google by 2.3x and that reducing CPA is the highest-leverage action for improving acquisition efficiency.
A/B Testing
A/B Testing
A six-week social media experiment designed to test how real users respond to different content. When engagement fell short of expectations, I used the results to identify strategic insights, refine my approach to A/B testing, and apply those lessons to future opportunities.
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