For this project, I wanted to explore what it would take for Olipop to expand into a new international market, so I built a market entry strategy for Spain. I used market and competitive data to guide the recommendation, but the research also uncovered challenges I had not initially expected, including low awareness of prebiotic soda and Mercadona’s closed-door supplier model limiting national retail access. Because of these constraints, I shifted the strategy from a broad launch to a phased, retailer-specific rollout. This project gave me a better understanding of how market entry strategies need to adapt when real-world constraints change the original plan.